Florence is an artist who expresses herself in an incredibly honest and dynamic way, creating such vivid and all-encompassing worlds for her audiences to explore. This collaboration with Vogue and Gucci Bloom offered a unique opportunity to reflect on the idea of personal growth, evolution and awakening. Florence explained that from a young age, she has tried to match her external world to her internal world and I was particularly interested in exploring this visually in the film. We spoke about childhood memories, Florence’s obsession with The Little Mermaid, singing in church and being louder than everyone else, the intoxicating smell of sweat and a stranger’s perfume, sobriety, dressing up, and learning to embrace growing older as a woman in the music industry. Florence has a magnetic presence both on and off screen, so it was an absolute dream to work with her on this.