Vogue x Gucci Bloom

Act I: The Awakening with Florence Welch

Florence is an artist who expresses herself in an incredibly honest and dynamic way, creating such vivid and all-encompassing worlds for her audiences to explore. This collaboration with Vogue and Gucci Bloom offered a unique opportunity to reflect on the idea of personal growth, evolution and awakening. Florence explained that from a young age, she has tried to match her external world to her internal world and I was particularly interested in exploring this visually in the film. We spoke about childhood memories, Florence’s obsession with The Little Mermaid, singing in church and being louder than everyone else, the intoxicating smell of sweat and a stranger’s perfume, sobriety, dressing up, and learning to embrace growing older as a woman in the music industry. Florence has a magnetic presence both on and off screen, so it was an absolute dream to work with her on this.

  • Director Fiona Jane Burgess

  • Production Company Smuggler

  • Managing Director Fergus Brown

  • Executive Producer Elizabeth Doonan

  • Producer Tessa Mitchell

  • Production Manager Sidney Arthur

  • Production Assistant Georgie Dale

  • Production Assistant Georgie Dale

  • DOP Andreas Bjørseth

  • 1st AC Maiya Rose

  • 1st AD Chris Mears

  • 2nd AD Alix Williams

  • Runner Thea Sun

  • Runner Hugo Foley

  • Runner Rose Arthur

  • Clapper Loader Sonia Rodriguez

  • Steadicam Richard J Lewis

  • Grip Llewellyn Harrison

  • Gaffer Elliot Beach

  • Production Designer Clarisse D’Armicoles

  • Art Department Assistant Kat Rothery

  • Art Department Assistant Andrius Vystartas

  • Florist Anthony Burger

  • Stylist Aldene Johnson

  • Hair Stylist Alex Brownsell

  • Hair Assistant Linnéa Nordberg

  • Make-Up Artist Sarah Reygate

  • Manicurist Jess Thompson

  • Colourist Julien Alary

  • Editor Lucy Berry at Final Cut

  • Composer Damsel Elysium

  • Sound Mix Jack Sedgwick at King Lear

  • Online Absolute Post

Description

Florence is an artist who expresses herself in an incredibly honest and dynamic way, creating such vivid and all-encompassing worlds for her audiences to explore. This collaboration with Vogue and Gucci Bloom offered a unique opportunity to reflect on the idea of personal growth, evolution and awakening. Florence explained that from a young age, she has tried to match her external world to her internal world and I was particularly interested in exploring this visually in the film. We spoke about childhood memories, Florence’s obsession with The Little Mermaid, singing in church and being louder than everyone else, the intoxicating smell of sweat and a stranger’s perfume, sobriety, dressing up, and learning to embrace growing older as a woman in the music industry. Florence has a magnetic presence both on and off screen, so it was an absolute dream to work with her on this.

Director
Fiona Jane Burgess
Production Company
Smuggler
Managing Director
Fergus Brown
Executive Producer
Elizabeth Doonan
Producer
Tessa Mitchell
Production Manager
Sidney Arthur
Production Assistant
Georgie Dale
Production Assistant
Georgie Dale
DOP
Andreas Bjørseth
1st AC
Maiya Rose
1st AD
Chris Mears
2nd AD
Alix Williams
Runner
Thea Sun
Runner
Hugo Foley
Runner
Rose Arthur
Clapper Loader
Sonia Rodriguez
Steadicam
Richard J Lewis
Grip
Llewellyn Harrison
Gaffer
Elliot Beach
Production Designer
Clarisse D’Armicoles
Art Department Assistant
Kat Rothery
Art Department Assistant
Andrius Vystartas
Florist
Anthony Burger
Stylist
Aldene Johnson
Hair Stylist
Alex Brownsell
Hair Assistant
Linnéa Nordberg
Make-Up Artist
Sarah Reygate
Manicurist
Jess Thompson
Colourist
Julien Alary
Editor
Lucy Berry at Final Cut
Composer
Damsel Elysium
Sound Mix
Jack Sedgwick at King Lear
Online
Absolute Post