Gucci x Highsnobiety

In the Garden with Gerald the "Veg King"

Gerald Stratford loves gardening. The retired fisherman spends most of his waking hours planting, pruning and weeding his garden, or at one of his two allotments nearby. At least, he did until last year, when he unexpectedly became a social media sensation thanks to the photos of his big vegetables and his optimistic anecdotes. Stratford, self-described in his Instagram bio as a “gardener heavy into big veg,” is the star of a collaborative video shoot with Highsnobiety for Gucci’s Off The Grid collection.

Launched last year, Off The Grid is the Italian brand’s more environmentally focused collection and is made mostly of ECONYL, a type of Nylon regenerated from abandoned fishing nets, old carpets, and offcuts.

  • DIRECTOR Fiona Jane Burgess

  • Art director Josh Wilson

  • Executive PRODUCER Kadri Mahmoud

  • Producer Natalie Steiner

  • Assistant Producer Alice Hayes

  • Production Company COMPULSORY

  • Director of Photography Luke C. Harper

  • Focus Puller Marcus Albertsen

  • Loader Ashton Born

  • Camera Trainee Iona Greaves

  • Trinity Op Jess Doxey

  • Gaffer Jonny Boomer

  • Production Designer Clarisse d’Arcimoles

  • Art Assistant Kat Rothery

  • Art Assistant Sophia Caselli

  • Art Assistant Andrius Vystartas

  • Stylist Ola Ebiti

  • Stylist Assistant Leonor Carvalho

  • Stylist Assistant Bruno Simoes

  • Makeup Artist Rocio Cuenca

  • Makeup Assistant Faye Bluff

  • Hair Stylist Yuuki Yanase

  • Hair Assistant Masaki Ueda

  • 1ST AD Luke Goodrich

  • 2nd AD Oliver Walters

  • Production Assistant Jo Thompson

  • Production Assistant Natalia Bui

  • Covid Supervisor RAMMS

  • Runner Sam Page Jones

  • Runner Dayo Olufemi

  • Runner Grace Snellock

  • Dev and Processing Cinelab

  • Edit House Okay Studio

  • Editor Jo Lewandowska

  • Sound Mix Tom Joyce at Sound Canvas

  • Track Licensing Fire Records

  • Grade and Online Black Kite Studios

  • Colourist Rich Fearon

Description

Gerald Stratford loves gardening. The retired fisherman spends most of his waking hours planting, pruning and weeding his garden, or at one of his two allotments nearby. At least, he did until last year, when he unexpectedly became a social media sensation thanks to the photos of his big vegetables and his optimistic anecdotes. Stratford, self-described in his Instagram bio as a “gardener heavy into big veg,” is the star of a collaborative video shoot with Highsnobiety for Gucci’s Off The Grid collection.

Launched last year, Off The Grid is the Italian brand’s more environmentally focused collection and is made mostly of ECONYL, a type of Nylon regenerated from abandoned fishing nets, old carpets, and offcuts.

DIRECTOR
Fiona Jane Burgess
Art director
Josh Wilson
Executive PRODUCER
Kadri Mahmoud
Producer
Natalie Steiner
Assistant Producer
Alice Hayes
Production Company
COMPULSORY
Director of Photography
Luke C. Harper
Focus Puller
Marcus Albertsen
Loader
Ashton Born
Camera Trainee
Iona Greaves
Trinity Op
Jess Doxey
Gaffer
Jonny Boomer
Production Designer
Clarisse d’Arcimoles
Art Assistant
Kat Rothery
Art Assistant
Sophia Caselli
Art Assistant
Andrius Vystartas
Stylist
Ola Ebiti
Stylist Assistant
Leonor Carvalho
Stylist Assistant
Bruno Simoes
Makeup Artist
Rocio Cuenca
Makeup Assistant
Faye Bluff
Hair Stylist
Yuuki Yanase
Hair Assistant
Masaki Ueda
1ST AD
Luke Goodrich
2nd AD
Oliver Walters
Production Assistant
Jo Thompson
Production Assistant
Natalia Bui
Covid Supervisor
RAMMS
Runner
Sam Page Jones
Runner
Dayo Olufemi
Runner
Grace Snellock
Dev and Processing
Cinelab
Edit House
Okay Studio
Editor
Jo Lewandowska
Sound Mix
Tom Joyce at Sound Canvas
Track Licensing
Fire Records
Grade and Online
Black Kite Studios
Colourist
Rich Fearon